Where Tradition Meets Innovation: A Little Bit About Our Journey

40 Years of Tradition and Counting

Welcome to Willingham’s, a world championship BBQ products company and competition team celebrating over four decades of tradition and innovation excellence. Since 1983 we have been dedicated to bringing the finest in BBQ and BBQ products to the masses and are proud to be recognized as one of the leading names in the industry.

Founded in 1983 by BBQ Hall of Fame Pitmaster John Willingham and now under the leadership of championship Pitmaster Paul Holden. As a competition team, we have competed and won at some of the most prestigious BBQ and culinary events in the world, including Memphis in May, The American Royal, The Jack Daniels Invitational, and The World Food Championships, racking up numerous awards and accolades, including 5 World Grand Championships, 23 Category World Championships, over 25 Grand Championships, and 100s of top 10 finishes and notable awards and recognition. Our commitment to quality and dedication to the craft of BBQ has earned us a reputation as one of the world's top BBQ product companies and competition teams.

Our cooking techniques and award-winning seasonings and sauces drive our success on the competition circuit. Each seasoning and sauce is carefully crafted to enhance the flavors of virtually any culinary style in your backyard, kitchen, or restaurant. Our products are made with only the finest ingredients and are trusted by well over 80 restaurants, countless individuals, and many BBQ teams, including our own W’ham Brand Ambassadors.

Pit Master Paul Holden

So whether you’re a seasoned pitmaster, chef, or a beginner just getting started, our seasonings and sauces are the perfect addition to your culinary creations.

At Willingham’s, we are passionate about BBQ and are dedicated to sharing our love of the craft with others. So whether you’re a fan of our competition team, a user of our products, or simply someone who loves good BBQ, we invite you to join us on our journey and become a part of the Willingham’s family.

So come on in and take a look around. We’re proud of what we’ve accomplished in the past 40 years and are excited to continue bringing the best in BBQ to you for many years to come.


Our Mission

A commitment to excellence and the integrity of every product we offer.  A pledge to help everyone to discover the thrill and realization of the joys of bbq and the Willingham vision that a family that cooks together (as they play together) stays together.