The W’ham® Pairing Matrix

Which W’ham® goes on what — and how we layer them.

Twelve seasonings and sauces, one guide. See what each W’ham® is built for, how much heat it carries, what foods it works with, and how we layer products together after more than forty years of competition cooking.

What are you cooking?

The matrix

= what we recommend. A blank cell is not a gap — it is a pairing we would not put our name to.

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ProductPorkChicken & poultryBeefFish & seafoodLamb & gameVegetablesSides & other
Original Mild Seasoning✓ ribs, chops✓ fried chicken✓ prime rib, tenderloin, meatloaf✓ gamebeans, salads, Bloody Marys
Lost At Sea✓ shrimp, lobster, fillets✓ lamb, goat, ostrichfresh fruit — mango, pineapple · margarita rims
Cajun Seasoning✓ brisket, steak✓ fish, shrimpjambalaya, gumbo, soups, stews
Hot StuffAnything. Hot Stuff is an additive, not a rub of its own — a pinch goes into whatever you are already cooking, ours or not. Ribs, wings, brisket, chili, spaghetti.
Depot Dust✓ ribs✓ brisket✓ fish✓ gamefries
Marinade✓ fowl, wings✓ steak✓ lamb, wild gamesnack mix · stirred into another sauce or ketchup for a dip
Original Mild Sauce✓ ribs✓ chicken, wings✓ steak✓ dip
Sweet’n’Sassy✓ ribs✓ chicken✓ beefbaked beans
Top Rail✓ ribs, pork✓ chicken✓ brisketBrunswick stew
Georgia Ember✓ rib glaze, pulled pork✓ wings, chicken✓ salmon glaze
Cajun Sauce✓ ribs✓ burgers✓ fried catfishpasta
Hot Sauce✓ all cuts✓ hot wings✓ all cuts

A light hand

How much, and when

Five possible layers, each with one job. Most cooks only need two or three.

LayerWhat to useHow muchWhen
BinderW’ham® Marinade, or Original Mild Sauce thinnedA thin wipe — just enough for the rub to grab, ours or anyone’s. You should still see the meat.Before the rub
RubAny W’ham® Seasoning · Depot DustA light, even coat on both sides. If the surface is solid seasoning, that is too much.Then rest 20 minutes so it draws moisture and sets
Heat boostHot StuffA pinch stirred into whatever you are already using — ours or not. It is a multiplier, not a rub of its own.Mixed in, any stage
BasteMarinade · Original Mild SauceBrush lightly, two or three times across the cook. Enough to keep the surface from drying.During, after the bark sets
FinishSweet’n’Sassy · Georgia Ember · Top Rail · Hot Sauce · CajunA thin gloss, or serve alongside. Sauces with sugar burn if they go on early.Last 10 minutes, or at the table

Layer it

How we stack them

The Memphis Classic

Marinade Original Mild Seasoning Sweet’n’Sassy

Pork ribs · pork shoulder

Sweet & Heat

Lost At Sea Georgia Ember

Shrimp · chicken · wings

Bayou

Cajun Seasoning Cajun Sauce

Catfish · shrimp · burgers

The Shanty

Depot Dust Top Rail

The Big Shanty pairing, served in Kennesaw

You do not have to use the whole line

Two of these are built to slot into whatever you already cook with. Hot Stuff is a heat booster — a pinch lifts any W’ham®, and it does the same for a rub or sauce already in your cabinet, without changing the flavor underneath. Marinade is a binder — it works under our seasonings and just as well under someone else’s. Hot Sauce is that idea done for you: Original Mild Sauce with Hot Stuff already folded in.

The line

Every W’ham® at a glance

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ProductWhat it isHeat (1–5)In a few wordsRecognition
W’ham® Seasoning – Original MildDry rub · foundation seasoning 2Balanced. Builds a seasoned crust without getting in the way of the meat.Cook itSlow Roasted Prime Rib · Grandma’s Classic Meatloaf · Grilled Veal Kabobs · Pimento Cheese Spread · Bloody Mary · Appetizer Dip · Sauteed MushroomsChampionship seasoning · longtime bestseller
W’ham® Seasoning – Lost At SeaDry rub · seafood first 3Sweet, savory and a little sassy.Cook itLost at Sea Shrimp · Tennessee Fried Fish · Smoked Cream Cheese · Cajun Shrimp AlfredoNBBQA 2023 — 1st Seafood · Scovie 2025 — two 1sts
W’ham® Seasoning – CajunDry rub · Bayou spices 4Sits between Original Mild and Hot Stuff. Traditional Cajun spice, smooth finish.Cook itMaque Choux · Pork Chops and Maque Choux · Guinness Beef Short Ribs · Bloody Mary · Appetizer Dip · Sauteed Mushrooms · Cajun Shrimp AlfredoScovie 2025 — three awards
W’ham® Seasoning – Hot StuffHeat booster · “For Big Kids Only” 5+
off the scale
Stands in for cayenne or red pepper in anything. Adds heat to any other W’ham®.Cook itY’all Come Down Chili · W’ham® Smoked Lasagna · Mardi Gras Pasta · Bloody Mary
Depot Dust – Reserve BlendDry rub · Big Shanty Smokehouse 1Savory, sweet, just a touch of heat. Shake it, rub it, dust it.Chic Dillard’s original Shanty blend
W’ham® Sauce – MarinadeMarinade · binder 1John Willingham’s first creation — a tribute to the steaks at Trader Vic’s. Rich, savory, deep.Cook itGrilled Beef Tenderloin · W’ham® Stir Fry · W’ham® Chex Mix · Bloody Mary · Sauteed MushroomsNBBQA 2026 — 4th · IFA 2025 — 2nd
W’ham® Sauce – Original MildSauce · does every job 2Rich, smoky, smooth. Marinade, baste, rub, finish or dip — all five.Cook itFilipino Pork with Green Papaya SlawIFA 2025
W’ham® Sauce – Sweet’n’SassySauce · thick 3A hint of chocolate and thicker than most. John built it in 1983 for the ribs he took to Memphis in May.Cook itCountry Style Pork Ribs · Sweet’n’Sassy Beans1983 Memphis in May — 1st Ribs & Grand Champion · NBBQA 2023 — 3rd
Top Rail – Reserve SauceSauce · finishing · Big Shanty 2Sweet, smoky, Southern. The finishing touch.Shanty staple since 2008
W’ham® Sauce – Georgia EmberSauce · sweet heat 3.5Georgia peach up front, habanero behind it. Starts smooth, builds warm, finishes clean. A natural on wings.Competition tested
W’ham® Sauce – CajunSauce · vinegar 4Bayou flavor with just the right amount of heat.Cook itTennessee Fried Fish · Mardi Gras PastaScovie 2025 — 2nd (Vinegar) · American Royal 1995
W’ham® Sauce – Hot SauceSauce · hot 5Original Mild Sauce with Hot Stuff folded in. Hot, not silly.Cook itMardi Gras Pasta · Tennessee Fried FishAmerican Royal 1995 & 1998

Every contest result named above is listed, dated and sourced in our championship record.

How we season

Let the meat be the star

Barbecue is about the meat. Everything we make is blended to enhance what is already there, not bury it.

That is why W’ham® goes on in layers: something to help the seasoning stick, a light even coat of rub, then sauce when the cook calls for it. Each layer has a job.

If you have to pile seasoning on, it is hiding something. Use enough that the meat tastes more like itself.

That approach comes from more than forty years of competition cooking, where a heavy hand can cost you. The same restraint works at Memphis in May and on a Tuesday night at home.

Asked at the trailer

Common questions

Which W’ham® is the hottest?

Hot Stuff. It is marked 5+ because it sits above the 1–5 scale used for the rest of the line — it stands in for cayenne or red pepper in anything. Among the sauces, Hot Sauce is a 5, and it is Original Mild Sauce with Hot Stuff already folded in.

What do you put on brisket?

Cajun Seasoning and Depot Dust both name brisket, and a pinch of Hot Stuff mixed into either takes it up. For a milder plate, Marinade as the binder and Original Mild Seasoning as the rub. Finish with Original Mild Sauce or Sweet’n’Sassy at the table.

Can I use a seasoning and a sauce together?

Yes — that is the whole idea. Binder first so the rub grabs, then a light even coat of seasoning, then sauce in the last ten minutes or alongside. The How much, and when table above gives the amounts for each layer.

Which one should I use on seafood?

Lost At Sea. It was named the NBBQA’s 1st-place seafood seasoning in 2023 and leads on shrimp, lobster and fillets. Cajun Seasoning also works on fish and shrimp, and Cajun Sauce is the one for fried catfish.

How much should I put on?

A light, even coat on both sides. If the surface is solid seasoning, that is too much — you should still see the meat through it. Let it rest about twenty minutes before it goes on the heat so the seasoning draws moisture and sets.

What is the difference between Original Mild Sauce and Hot Sauce?

Hot Sauce is Original Mild Sauce with Hot Stuff folded in. Same flavor, more heat — which also means you can build it yourself from two products you already have.

Who put this together

Paul Holden — owner and pitmaster, Willingham’s® World Champion BBQ. He learned this line from John Willingham himself starting in 1990 and has led the company since John’s passing in 2013 — product development, the competition program, and Big Shanty Smokehouse by Willingham’s®, the company’s wholly-owned flagship championship BBQ restaurant in Kennesaw, Georgia. The pairings, the layering order and the amounts on this page are how the team actually cooks: on the contest table at Memphis in May and the American Royal, on the line in Kennesaw, and at home.

Cooking something that is not on the table? Ask us — the answer usually ends up on this page.

About the heat scale. We use a 1–5 scale so our numbers line up with the independent testing at BBQ Flavor Guide, who have tested four of these. The rest are scored by us, on the same scale. Hot Stuff is marked 5+ because it sits above the scale entirely. Competition results referenced on this page are documented in our championship record.