Discover the heart of barbecue camaraderie with Willingham’s esteemed W’ham® Brand Ambassador program. Handpicked from elite competition teams and individuals, our ambassadors embody our core belief: that the bond forged through cooking together transcends mere meals—it creates lasting familial connections. Just as founder John Willingham famously said, "If you can tie your shoes, you too can cook world champion BBQ." Our ambassadors epitomize this ethos by not only competing fiercely on the circuit but also by nurturing and guiding others on their BBQ journey. The BBQ Family spirit is unmatched, and our ambassadors carry this passion wherever they go. If you spot any of our Brand Ambassadors on the road, as they crisscross the nation in competition, be sure to extend a warm hello and share in the love of all things BBQ.

Using W’ham® products in your competition program or backyard cooks?   Send us a note or tag your cooks on social media so we can consider you for inclusion into the ambassadors program.

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