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Discover the heart of barbecue camaraderie with Willingham’s esteemed W’ham® Brand Ambassador program. Handpicked from elite competition teams and individuals, our ambassadors embody our core belief: that the bond forged through cooking together transcends mere meals—it creates lasting familial connections. Just as founder John Willingham famously said, "If you can tie your shoes, you too can cook world champion BBQ." Our ambassadors epitomize this ethos by not only competing fiercely on the circuit but also by nurturing and guiding others on their BBQ journey. The BBQ Family spirit is unmatched, and our ambassadors carry this passion wherever they go. If you spot any of our Brand Ambassadors on the road, as they crisscross the nation in competition, be sure to extend a warm hello and share in the love of all things BBQ.

Using W’ham® products in your competition program or backyard cooks?   Send us a note or tag your cooks on social media so we can consider you for inclusion into the ambassadors program.

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BBQ Asylum Competition Team

BBQ ASYLUM

PITMASTER

CHEF PHILLIP DELL

TENNESSEE

Off Rack BBQ Competition Team

OFF THE RACK BBQ

PIT MASTER

HENRY JONES

VIRGINIA

Hunter's Hot Ash BBQ Competition Team

HUNTER'S HOT ASH BBQ

PITMASTER

HUNTER TAYLOR

GEORGIA

Bad Rooster BBQ

BAD ROOSTER BBQ

PITMASTER

ADAM DAWKINS

GEORGIA

Mind If I Smoke BB

MIND IF I SMOKE

PITMASTER

MICHAEL WILLIAMS

GEORGIA

Southern Life BBQ

Southern Life BBQ

PITMASTER

ANTHONY JONES

GEORGIA

Third Swine's Charm Competition BBQ

Third Swine's Charm Competition BBQ

PITMASTER

JOHN THATCHER

GEORGIA

Tru Grit BBQ

TRU GRIT BBQ

PITMASTER

LEONARD MATLOCK

GEORGIA