The W’ham® Program · Est. 1983
Brand Ambassadors
Camaraderie that transcends the meal.
Discover the heart of barbecue camaraderie with Willingham’s® esteemed W’ham® Brand Ambassador program. Handpicked from elite competition teams and individuals, our ambassadors embody our core belief: that the bond forged through cooking together transcends mere meals — it creates lasting familial connections.
“If you can tie your shoes, you too can cook world champion BBQ.”— John Willingham, Founder
On the Trail Together
Our ambassadors epitomize this ethos by not only competing fiercely on the circuit, but also by nurturing and guiding others on their BBQ journey. The BBQ Family spirit is unmatched — and our ambassadors carry this passion wherever they go.
If you spot any of our Brand Ambassadors on the road as they crisscross the nation in competition, be sure to extend a warm hello and share in the love of all things BBQ.
The Badge
W’ham®, The Best — No Brag, Just Fact
Classic Memphis · Est. 1983
Become an Ambassador
Are you using W’ham® products in your competition program or backyard cooks? We’d love to consider you for the program.
Send us an email or tag your cooks on social so we can find you on the trail.
#willinghams · #whamthebestnobragjustfact · #wwcbbq
If you spot us on the trail, say hello.